Case Studies & Clients

Learn more about some of the innovative campaigns and results we've generated for clients, by clicking on the turquoise arrow to advance to the next case study. See our full list of current and past clients below.

Sumo Logic - Major Event

• Developed a comprehensive pre, during and post-show social media strategy that encouraged engagement by employees, partners, customers, media and influencers.

• Company mentions on social media increased 1500% over normal.

• Engagement on company social channels was 234% higher than average.

• Well-defined engagement strategy increased employee and partner activity mentioning Sumo Logic during the event.


• Developed a comprehensive social media strategy and plan to participate in the global International Women’s Day initiative.

• Provided 5 diverse social media campaign ideas that would set the company apart from other technology companies also participating.

• Conducted a hashtag brainstorm that resulted in 100 possible options, narrowed down to 2 finalists.

Norwest Venture Partners

• Created a robust social media program intended to create competitive differentiation through sharing content that highlighted innovation & thought leadership.

• Increased total reach of company social media posts from average of 50K per month to more than 24 million.

• Conducted quarterly workshops for marketing team and venture capitalists.


• Built company and executive awareness through multiple content forms: media coverage, blog posts, videos, photos, quote cards.

• Active listening program increased online conversations about the company by 300%.
Close partnership with PR team to maximize success.

• Social media activity captured media attention and increased coverage by 500% in less than one year.

• Active engagement with user-generated content to increase brand awareness.

Taj Campton Place

• Revived a stagnant social media program after more than a year of inactivity.

• Targeted local Bay Area and national influencers in the food, organic, restaurant and travel industries.

• Increased posts and conversations about the 2 Michelin-starred Chef, the restaurant and hotel by 650% over the course of a year.

• Positively impacted hotel and restaurant bookings.

International Ocean Film Festival

• Refocused the social media program by tapping into local’s love of the Bay, the ocean, conservancy and green/eco initiatives to build awareness for the festival.

• Through targeting social media advertising, quickly grew follower base by hundreds of qualified followers.

• A focus on entertaining & educating followers on a variety of topics related to ocean health and conservation has generated online conversations not just static posts.

Illumio -Forrester Zero Trust Wave Report ROI

10K people saw and engaged with the content the week the report was released

• Mix of content including videos, blog posts and media coverage drove awareness

• Saw big spikes on Google Analytics - posts on social media drove people to the corporate website

Social Media Listening for Sales

• Demand generation team identified top prospect in Europe; deal fell through 2 years prior

• The prospect was added to the Social Media Listening program. The social media team began watching for social media posts about the company that offered an opportunity to reach out at a “point of pain". Within a week, a relevant Twitter post was identified

• Prospect was contacted by the sales team and the email was opened 40 times after being circulated internally. Prospect responded and requested a meeting

• Competitive deal with #1 competitor. Deal closed within 6 months of social listening program

People love working with Nova
“Social media was off the hook today!  Thank you so much for driving the visibility for Sumo during this big IPO day.”
Sumo Logic - CCO
People love working with Nova
“In the past, the executives were saying how they didn’t see us out there enough on social media, specifically LinkedIn. Over the course of the last quarter or so, they are singing a completely different tune and have been SO pleased with all the posts and the engagement, not just from our handle, but from our employees/others as well. They are thrilled with the outcome.”
Illumio - CMO
People love working with Nova
"Jennifer is an expert in her craft and an essential part of not only the Communications team, but the larger Marketing organization. She effectively works cross-functionally and seamlessly integrates with a wide range of stakeholders, proving that social media activity can (and does) drive leads and sales. Her positive attitude, commitment to excellence, and collaborative style makes her an invaluable asset to our team."
Head of Communications

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